Gone are the days we rush home from work to catch that TV show that comes on at 7 PM CT/ET on your favorite network. Our cellphones are a mobile computer available to access your emails, internet, news articles, while also being your mobile cassette tape able to play your favorite musical selections at the click of a button! Interaction through cell phones have overflowed to entertainment sources such as interactive movies, TV, live game shows, events, and restaurants. Immediate purchase decisions are made through our mobile devices satisfying our daily consumer needs – Groceries, Toiletries, Clothing, Shoes, Accessories, Household Items, and Décor. Virtual Life is now available to consumers through gaming and mobile software, creating practically another world away from America. Hello Tech Heads…this new wave of communication is here to stay!
African American consumers are enjoying a re-markable period of influence, cultural expression and entrepreneurship that is manifesting digitally and trending mainstream. The power of “Black Twitter” and social media platforms such as Facebook, Instagram and LinkedIn, have opened the door for Black Consumers to create trends, develop new cultural ideals, and provide instant product service feedback to followers in real time! Digital media has changed how African Americans consume art and entertainment, but most of all how they shop, communicate and even promote social justice. 54% of African Americans have lived their entire lives in the digital age, as African Americans are the second youngest ethnic group today with a median age of 34.02 according to global consumer researchers, making the digital universe and its conveniences central to the Black consumer lifestyle.
“Blacks are 20% more likely than the total population to say they will “pay extra for a product that is consistent with the image I want to convey”. Nielsen’s “It’s in the Bag: Black Consumers Path to Purchase”.
Nielsen’s “It’s in the Bag: Black ConsumersPath to Purchase”.
Black consumers are embracing the technology industry at an alarming rate, while owning multiple devices that they are using daily for all kinds of activities. Product discovery on mobile devices are increasing, and as Black consumers are spending more time on these devices, they are also increasing the dollars spent through those devices. It is apparent that Black consumers are actively embracing their technology, which is impacting almost 54% of the consumers shopping behaviors. Long story short, now is the perfect time to engage with the Black consumer interested in purchasing brand new attractive devices in 2020 and beyond.
Black consumers are also leveraging digital plat-forms and technology to move from consumers to creators–of platforms, products, content and financial ecosystems. African Americans entrepreneurs are finding their way into the App industry by filling gaps of information needed and of interest to the Black consumer. Black Apps such as Official Black Wall Street and I Am Black Business have created an easy way to access information about business and provide a searchable way to find other black businesses to share like spending power. Those 18 – 35 are paying close attention to certain applications including Finance, Entertainment, Insurance and Investment Apps.
Long story short, now is the perfect time to engage with the Black consumer interested in purchasing and engaging brand new attractive devices in 2020 and beyond.
