THE BWe NEXT EXPERIENCE
Connecting with the African American consumer within this uplifting, motivational environment, where the focus is “empowerment”, amplifies your brand’s message and frames it in a most positive way. This is how brand loyalty is formed.”
In 1993, The show, entitled “An Expo for Today’s Black Woman” at that time, was primarily focused on providing an annual event that allowed small businesses and major corporations to showcase their products and services before African American consumers in the Chicagoland area. Today, the Black Women’s Expo, also known as BWe NEXT, has evolved into the largest lifestyle exposition for Black women in the country providing a platform where the societal issues faced cannot only be amplified but tackled!
The weekend exposition on-site is comprised of small and large activations that address the needs of Black women and their families – via topical seminars & general sessions presented by a five-star roster of subject matter experts, themed resource pavilions (health & wellness, food & nutrition, finance & generational wealth, business ownership and much more), a small business exhibitor’s marketplace and corporate exhibitions on the main floor.
BWe has been the nation’s longest running, most-respected, intergenerational exposition targeting Black Women and their families-where women gather to share ideas, search for solutions, grow their businesses and where corporate brands can speak directly to this consumer.
The ultimate opportunity for local small businesses to engage with attendees by joining the BWe Certified Vendor table in the Exhibit Marketplace. Over 100 local Small Businesses have the opportunity to showcase their products and services in a choice of an Aisle or Corner Booth Placement. Not-For-Profit Small Businesses looking to introduce BWe attendees to local resources and services also have an opportunity to vend in the BWe Exhibit Marketplace.
ENTERTAINMENT MAIN STAGE
SESSIONS & WORKSHOPS
CELEBRITIES & NOTABLES
Shhh! Lounge (NEW!)
#ShhhLounge The ultimate adult beverage sampling and Silent Party lounge in the BWe Exhibit Marketplace. You may ask, what is a Silent Party?….This is a party experience like nothing you’ve seen before. Three DJ’s – Red (80’s, 90’s, 2,000’s), Green (Top 40 and EDM), and Blue (Hip Hop), all spin the best while the crowd sing and dance the day and night away. You flip from one channel to the other on your headphones and they change colors from green to red or blue. This turns the event into a silent disco, giving the professional an opportunity to network, engage and have a good time! Strictly for grown folks only at BWe!
#SheMatters Lifestyle Lounge
The ultimate health & wellness pavilion where BWe attendees can receive complimentary health screenings, nutritional information, join fitness demonstrations and much more from industry experts.
#SheMatters Beauty Lounge
An exciting space for young ones with interactive games, face painting and just plain ol’ fun!